The booth’s walls used a neutral color palette, inspired by LCI’s catalog, allowing the colors of its various graphics and toy lines to shine through. Even the booth’s merchandising systems were inspired by the catalog’s cubist look. The greatest challenge of the redesign was reconfiguring the new 50' x 80' booth using a wall system that was originally created for LCI’s 20’ x 40’ booth. This feat was achieved by creating a booth with continuous walls and an open floor plan, differing from the original booth that contained many smaller rooms. The exhibit’s extensive graphics and lighting systems highlighted the booth and LCI’s products.

Each year Chicago Scenic created oversized displays of LCI’s products, including six-foot-high LaMaze stacking rings and a working replica of the Sodor Airfield from the Thomas the Tank Engine wooden railway system.

And, every year Chicago Scenic designed and built the booth, a designer, project manager and superintendent went onsite for the weeklong show to oversee the booth's installation, operation, and dismantle.