When Milkbone launched its new dental bone product, they needed a tradeshow booth that could gain high visibility even on the most crowded tradeshow floors. Chicago Scenic took on the challenge of bringing Provost Studio’s booth design to life.
A giant-sized Milkbone box hung 20 feet over the 20-foot by 20-foot booth. In the booth, a prominent 6.5-foot tall Milkbone sat on a custom pedestal, allowing attendees a close-up view of the new product’s helix-shape, bumps, and ridges - all features that set it apart from the competition.
A custom case with inset windows provided visitors a realistic look at the three sizes of dental bones, complete with a cut-out bowl that held healthy treats for visiting dogs.
By fabricating from foam and 3d modeling, Chicago Scenic created a 5-axis set up to allow multiple directions for carving and fabrication. By offering perfect color matching from the Milkbone brand to the custom flooring and walls, we were able to deliver a brand-engaged look and feel.
Success? Originally built to withstand just two tradeshows in one year, this environment is now in year three with no end in sight05.2014 back to Corporate Branding & Events