Corporate Branding & Events
Coca-Cola Bus Shelters
With the launch of Coca-Cola’s ‘Share a Coke’ campaign, J.C. Decaux hired Chicago Scenic to help further the campaign’s message and build on the success at a local level.
Chicago Scenic created ten-foot tall interactive 3-D coke bottles and installed them on the ends of three Chicago bus shelters. To ensure that the bottles would withstand weather and use through the summer, CSS teams CNC-cut layered foam and then sanded, hard-coated, and painted each bottle to create extremely durable yet realistic replicas of the iconic Coca-Cola bottle.
JCDecaux embedded interactive touch screens into each bottle so that visitors could personalize the bottles by typing their name on the bottle’s screen. This delivered an impactful photo opportunity because the custom image could be captured by one's phone and immediately posted to social media.
To capture the effervescence of the popular soft drink, Midwest Tropical provided Plexiglas boxes filled with an aerated water. These effervescent displays literally fit inside the bus shelter and could be viewed from outside or inside the structure.
With the launch of Coca-Cola’s ‘Share a Coke’ campaign, J.C. Decaux hired Chicago Scenic to help further the campaign’s message and build on the success at a local level.
Chicago Scenic created ten-foot tall interactive 3-D coke bottles and installed them on the ends of three Chicago bus shelters. To ensure that the bottles would withstand weather and use through the summer, CSS teams CNC-cut layered foam and then sanded, hard-coated, and painted each bottle to create extremely durable yet realistic replicas of the iconic Coca-Cola bottle.
JCDecaux embedded interactive touch screens into each bottle so that visitors could personalize the bottles by typing their name on the bottle’s screen. This delivered an impactful photo opportunity because the custom image could be captured by one's phone and immediately posted to social media.
To capture the effervescence of the popular soft drink, Midwest Tropical provided Plexiglas boxes filled with an aerated water. These effervescent displays literally fit inside the bus shelter and could be viewed from outside or inside the structure.
07.2014
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