You can never have too many shoes, or too big a shoe.
When Designer Shoe Warehouse wanted to make consumers stand up and notice their new shoe promotion, they went big.
Chicago Scenic worked with Fast Corporation in Sparta, WI to create pairs of 4-foot tall bright pink fiberglass pumps to perch on top of three J.C. Decaux bus shelters throughout Chicago – a solution sure to catch the eye of passerby.
The fiberglass weatherproof shoes were attached to metal frame bases. These bases were then attached via cable to the top of the bus shelters. This allowed for permanent placement over the weeks of the campaign, withstanding wind and weather, and also delivered an easy on installation and easy off dismantle.05.2014 back to Corporate Branding & Events