Shopping malls are eager to attract shoppers any time of year but especially during the holiday buying season. When software developer SchellGames created an interactive “Holidoodle” game and it became part of the Pittsburgh, PA Mall at Robinson holiday photography experience, the Mall enlisted Chicago Scenic’s help.
The result was a wonderland experience that featured an iconic 45-foot tree rimmed with LED lamps programmed to provide a continuously projected 15-minute light show. The challenge was making the tree a reality.
The solution was a unique and elegant structure that uses an internal 30-foot truss to serve as the tree’s “trunk” to support and stabilize the structure, acting as a beacon to draw shoppers directly to Santa. It easily assembles, disassembles and stores in crates for quick and space-efficient storage for continued use in future holiday seasons.12.2016 back to Corporate Branding & Events