Prince: The Immersive Experience

Prince: The Immersive Experience opens in Chicago today and we couldn’t be more excited! 

The Experience is presented by Superfly Presents in partnership with The Prince Estate and designed by our long-time partners, design firm JRA. Chicago Scenic’s team has been working on the scenic fabrication of this ‘top secret event’ since November 2021, and has been on site for installation over several weeks. 

The new Prince venue is a celebration of the artist’s visionary career and features ten interactive spaces that offer visitors a look into the star’s life, his creative process, and a sensory review of his musical accomplishments.

Highlights of the hour-long experience include:

Purple Rain Set – a full size recreation of the iconic Purple Rain album cover. The set features scenic walls with a realistic gritty brick façade, fire escape, and the exterior of a famous Minnesota night club. The set includes a reproduction of the motorcycle seen on the album cover. 

Diamonds and Pearls – the room includes a tongue chair and a sculpted 8-ft. tall hand that holds a cauldron with (fake) fire spouting from it. A sensual backdrop to musical videos, the room is draped in purple and gold and strands of diamonds and pearls; four elaborate chandeliers provide lighting. 

Studio A – in this recreation of Prince’s Paisley Park studio, the soundboard interactive gives visitors a chance to see where Prince’s music first took shape – and mix a hit of their own.

Tickets are on sale now for this all ages show, located at The Shops at North Bridge, 540 N. Michigan Avenue.  


Photo credit: Alive Coverage on behalf of Superfly. @alivecoverage @superfly

Prince: The Immersive Experience