New Medium: Cardboard Art

NFL Draft Pop-Up Store

What does a 500-foot long cardboard football look like? 

It looks like this football cave Chicago Scenic recently constructed for the NFL Pop-Up Store on Michigan Avenue, just across the street from Grant Park’s Draft Town. 


More than 300 cardboard boxes make up this football structure, complete with white boxes along the back wall to resemble the laces of the football.

Designed by Gensler.

#NFLDraft #DraftTown #SolutionsThatEngage