For the second consecutive year, the NFL Draft transformed Chicago’s Grant Park into a playground of football interactives, retail pop-ups, autograph and photo sessions, and, of course, the player selection of 32 NFL teams.
Working with Gensler, Chicago Scenic helped transform 6,000 sq. ft. of drab, empty space on Michigan Avenue into the official NFL Draft Pop-Up Shop in under one week.
Teams worked vigorously onsite to bring Gensler’s ‘football cave’ to life. Made of more than 350 cardboard boxes hung from the ceiling and tacked to the existing wall, fans and players alike visiting the store walked through the belly of a larger-than-life football to browse through gear for every NFL team. Project Manager Jean Burch says of the installation, "It was a very organic process, lowering and raising the boxes to achieve the football sculpture shape."
Chicago Scenic also provided the graphics that wrapped around columns, hung from the ceiling, and clung to the windows of the shop. Three player cut-outs stood at the entrance to the store as a fan photo-opp. Throughout the draft, NFL players visited the store for autograph and photo sessions.