Chicago Scenic created the Naughty and Nice Book” interactive kiosk for General Growth Properties, as an enhancement for families visiting Santa.
In an effort to drive additional traffic and make the Santa visit area more engaging for kids, the Naughty and Nice Book”, designed by DesignSmith, served as a test at Oakbrook Center Mall in suburban Chicago. Based on preliminary data still being collected, GGP may expand the Naughty and Nice Book” initiative to additional malls in 2018.
Prior to visiting Santa, parents could register a child via a website application developed by Media Dynamics. Parents shared data about their child’s favorite color, sport, Christmas list and, of course, whether they’d been naughty or nice.
Before sitting on Santa’s lap, children could play at the Naughty and Nice Book” and magically learn what level of Nice or Naughty they had achieved. During the visit, Santa consulted his own special “book”, equipped with an embedded iPad, which revealed the child’s custom profile so Santa could have a meaningful and personalized conversation with that child. Just further proof that Santa knows when you’ve been sleeping, he knows when you’re awake, he knows if you’ve been bad or good, so be good, for goodness sake.