When Lincoln Automotive introduced its new cars, including the new Lincoln Continental, at a recent spring dealers’ meeting, Chicago Scenic was there again to help, providing scenic elements that included a 120-foot-wide and 60-foot-deep stage.
More than 900 dealer personnel attended the two-day event held at the Marriott Hill Country Resort in San Antonio, TX. The meeting’s theme was “Building Momentum”, positioning Lincoln as a luxury brand independent from Ford Motor Company.
Designed by Terry McClellan, the main set featured two revolving walls (shown at right) used for new car reveals; three of Chicago Scenic’s onstage turntables operated by the CS control system also rotated to display 360-degree views of the new cars.
Due to a short load-in period, said Chicago Scenic’s Project Director Ross Hamilton, “We ran double crews working 24-hour days to complete installation in just 72 hours.” Part of the reason for the extensive install, Hamilton added, was the large deck that was installed and then covered with white laminated flooring. Chicago Scenic also built and installed sets featuring small stages and large-scale graphics for three break-out rooms. One of the rooms, pictured above, featured a circular stage.
The spring dealers’ meeting was the second automotive project Chicago Scenic worked on this year with Bud Price, executive vice president, and Bob Iverson, chief production officer, at Gail & Rice. The first was Ford press event at the North American International Automotive Show in Detroit in January (Studio News Winter 2015).