Automotive agency Gail & Rice recently presented Chicago Scenic with its newest special event challenge: transform Manhattan’s iconic Moynihan Station into a multi-room “Escape” driving experience, and do it in under two weeks.
Under the direction of Project Manager Stefan Koniarz, Chicago Scenic partnered with graphics house Color Image to produce Ford’s latest successful “Escape” challenge. Using more than 3,200 feet of graphics on flats, the team created five different challenge scenarios ranging from a city apartment to a beach.
Over four days, more than 1,000 challenge participants drove a new Ford Escape through the interior “Escape the Room” game. At each stop, team participants found clues that would direct them to guide their journey via technological features and tools available in the new Ford Escape.
In addition to managing the project’s quick turnaround, Chicago Scenic worked with a local engineering firm to ensure that the set met the City’s rigorous engineering requirements.