For this year’s Chicago Marathon, Chicago Scenic Studios created both the Bank of America’s main registration booth and the oversized Merrill Lynch bull bell in collaboration with Rob Kodadek of Kodadek Studios and the Etzel Agency.
Located in McCormick Place, the 6,400 square foot registration booth was the starting point for all participating runners to collect their registration information from the custom welcome desk and get their souvenir bull bells, water bottles and other swag. The booth featured a USB port charging station and a hydration water bottle filling station created for crowds—participants could fill a water bottle in seconds, says Chicago Scenic Project Manager Angelo Petratos.
The iconic oversized Merrill Lynch bull bell sat on the corner of Jackson and Halsted, placed so that runners could hear the aluminum bell ring as they ran by. The bell was moved out as the last runner passed by. The 7-foot tall bell weighed in at more than 300 pounds.