For the fourth year in a row, Chicago Scenic created “mayhem” for Allstate and its advertising agency Leo Burnett at the Sugar Bowl.
This year’s Mayhem again featured a bus crash between the two team buses. Since Alabama’s Crimson Tide also played in last year’s game, Chicago Scenic updated just one team bus, removing the Oklahoma Sooners’ graphics and replacing them with team decals for this year’s contender, the Ohio State Buckeyes.
The ‘crash site’, located in New Orleans’ French Quarter, again proved to be a popular social media attraction as fans from across the country stopped to shoot photos and share them with friends and family. The Buckeyes were victorious, beating the Crimson Tide 42-35.
This was the third bus crash mayhem event at the Sugar Bowl. In 2012, Chicago Scenic created a different kind of “mayhem” by spearing a goalpost through a car.