All Blacks Promo Event

When New Zealand’s All Blacks rugby team visited Chicago this fall, part of their pre-game promotion included a ‘skills and drills’ workshop at Union Station during rush hour.

The event was sponsored by Adidas; their agency Matchaction asked Chicago Scenic to provide scenic elements for the workshop, including a portable rugby goal, custom freestanding field banners, target boxes, and end zone crash pads.

The historic match between the USA Eagles and the All Blacks team celebrated an emerging sport that returns to the Olympics in 2016 after more than a 90-year absence. More than 60,000 fans attended the sold-out game at Soldier Field. The All Blacks – the world’s top team – beat the USA Eagles 74-6.

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