With the rebranding came the new BTN logo
and that precipitated a new sign outside the network's 8th floor offices in Chicago. Chicago Scenic provided and installed the new sign early this summer.

Next up was a major redesign of the network's main broadcast set which had been in use since its debut in August 2007. Fox provided a rendering and preliminary ground plan of the newly envisioned studio. Chicago Scenic then hired Dan George, a broadcast designer well known in the Chicago market, to detail the design and provide design elevations. Chicago Scenic's design and engineering department provided engineering drawings to bring the envisioned studio to life.

Six 12-foot columns with frosted acrylic rectangles anchor the back of the set. Color changing lights behind the acrylic contribute to the set's new color palette. The ice blue and silver set colors replace the previous palette which featured warm browns and deeper blues. Window mullions are gone, replaced by colorful vertical bars, and vertical truss columns support four large monitors on both sides of the anchor desk. Two vertical trusses behind the desk each support three smaller monitors.

Chicago Scenic repurposed the existing desk, changed one layer of the desktop acrylic from blue to gray and a second layer from gray to blue to better complement the new logo colors. CSSI also replaced the light columns, added a thin bezel to the new center monitor, and replaced the bright blue acrylic panels that fan out from the anchor desk with white panels. Observant fans of BTN will also notice that the circular stairway that previously held a prominent position is now gone.

Chicago Scenic also provided the new eight-foot wide BTN logo that hangs upstage; it complements the new sign mounted outside the Network's entrance.

"Once all of these updates were made to the main set," says Jean Burch, Chicago Scenic's project manager, "network staff realized that the side set needed to be updated as well, so the project expanded to encompass the area's redesign."

To match the new color palette, Chicago Scenic painted the brick columns behind the side anchor desk, re-painted the back of the set and changed the graphics in each "stadium" window. The new set retains the colorful header that displays all 12 schools that now comprise the Big Ten.