Partnering for the first time with the Becker Group, a nationally known experiential marketing agency, CSSI produced 20-foot-diameter walk-through, themed snow globes to generate excitement for the film. Complete with falling snow, the globes were steel framed and finished with large jewels and white and gold touches.

The giant globes offered a distinctive entrance resembling the movie’s signature wardrobe, which transported guests into the winter wonderland of Narnia. Additionally, three 6-foot-diameter globes for each mall display showcased life-like characters and memorabilia from the film. Outfitted with touch screens, these interactive globes encouraged visitors to participate in the story by playing audio clips from the film and even generated snow.