Corporate

Ford Press Reveal 2015

Ford Automotive’s press reveal was a great example of proof of concept. And, above all else, the North American International Auto Show (NAIAS) was, simply, BIG.

Featuring four 45-foot-high towers that spanned 200 feet of floor in Detroit’s Joe Louis Arena, the giant line set was bigger than had ever been done in recent memory.  Chicago Scenic’s team members went back to their theatrical roots to find solutions for this one. The event incorporated a 200-foot wide by 48-foot tall scrim that was impressively drawn down and packed into a box space less than 10 feet wide in less than 8 seconds.

Imported automation parts and mechanisms from Germany were used, backed by a great amount of build on our own floor. Nearly 3,000 pounds of counterweight triggered the 230-foot pre-rigged truss - a critical factor that we successfully demonstrated, with the necessary rigging in our own building prior to the onsite performance.

The CSSI team also built the towers which essentially became a three-dimensional projection screen for the event’s expansive digital mapping that employed more than 75 projectors. A mustache-hidden garage door operated by two stage hands culminated in the new Mustang GT reveal.

Ford Automotive’s press reveal was a great example of proof of concept. And, above all else, the North American International Auto Show (NAIAS) was, simply, BIG.

Featuring four 45-foot-high towers that spanned 200 feet of floor in Detroit’s Joe Louis Arena, the giant line set was bigger than had ever been done in recent memory.  Chicago Scenic’s team members went back to their theatrical roots to find solutions for this one. The event incorporated a 200-foot wide by 48-foot tall scrim that was impressively drawn down and packed into a box space less than 10 feet wide in less than 8 seconds.

Imported automation parts and mechanisms from Germany were used, backed by a great amount of build on our own floor. Nearly 3,000 pounds of counterweight triggered the 230-foot pre-rigged truss - a critical factor that we successfully demonstrated, with the necessary rigging in our own building prior to the onsite performance.

The CSSI team also built the towers which essentially became a three-dimensional projection screen for the event’s expansive digital mapping that employed more than 75 projectors. A mustache-hidden garage door operated by two stage hands culminated in the new Mustang GT reveal.

01.2015 back to Corporate