Project Profile

ABC Television

Good Morning America

ABC Times Square Studio

New York

1999

Based on a long-standing relationship with ABC Network News, Chicago Scenic was contracted to build much of the new scenery for Good Morning America at its new studio on Times Square. A reputation for high quality, good value, and on-time delivery prompted ABC to hire Chicago Scenic for this fast-track project.

The set had to be fitted into a yet-to-be-completed studio for daily use, plus it had to be completely removable when the studio was required for other purposes.

The first floor studio is in the style of a New York subway station, complete with tiled walls, hand-painted fiberglass "terracotta" moldings and ornamental ironwork complete with "iron" rivets.

Incorporated into the set are three-dimensional internally illuminated signage panels that Chicago Scenic produced using its three-dimensional CNC router software, allowing them to be created in one-third the time normally required.

The second-floor sets, designed to look like a home's library, kitchen, and den, were finished in maple veneer and trim, continuing the warm homey look dictated by the show's format and style.

Once the sets were fully constructed in Chicago, they were shipped to New York, where Chicago Scenic supervised their installation in the new studio.