|  Chicago
Scenic provided production management and design services
for Chicago's annual Christmas parade for over 15 years.
What may seem like a one-day event to the average parade-goer
is really a year-round project. From securing corporate sponsorships
and national television coverage, to designing and building
many of the spectacular floats, Chicago Scenic handled every
detail necessary to pull off this event attended by over 500,000
people each year and seen nationally by millions on television.
The small, dedicated staff that worked exclusively on the
parade throughout the year was supplemented with additional
staff and hundreds of volunteers as the big day drew closer.
Chicago Scenic worked tirelessly in concert with other organizations,
including the Chicago police and fire departments along with
many volunteer and marketing organizations to make sure that
the event and its promotions were flawless.
In addition to producing the entire event and building many
of the event's floats and inflatables, Chicago Scenic managed
the many high school bands, equestrian units, celebrities,
and community groups that made the event so special.
To complete the picture, Chicago Scenic secured and managed
all of the event's corporate sponsors along with the local
and national television coverage, making sure that the event's
10,000 participants were seen across the country.
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