Client Profile

Leo Burnett

Annual Breakfast Meeting

Chicago

1983-Present

Chicago Scenic has provided complete production and staging services for Leo Burnett's annual employee breakfast meeting since 1983, providing all technical and scenic services, equipment contractors, and manpower required to pull off the elaborate event each year.

The annual breakfast is a Burnett tradition and Chicago Scenic has been able to help keep it an event that employees look forward to by creating a new and unique experience each year.

Chicago Scenic's first and biggest challenge for a Burnett breakfast involved creating a 100-foot-wide apple tree for the employees to eat under. The tree had over 1,000 three-foot-diameter apples and a 30-foot-diameter trunk complete with large video projection screens. Included in the tree's network of branches was a complete lighting and sound system along with many special effects. Chicago Scenic had only 36 hours to install, stage, and remove this event (which took nine 40-foot tractor trailers to move and over 60 electricians, carpenters, and riggers to install) from the seventh floor ballroom of Chicago's Marriott Hotel.

For a more recent breakfast, Chicago Scenic created the "Leos," a take off on the Oscars, complete with paparazzi created with large photo images of photographers and strobe lights, and 12-foot-tall "Leo" statues flanking the stage. Another year Chicago Scenic helped Leo Burnett produce an MTV-style awards show complete with a mosh pit and stage decorated with a massive lava lamp and a giant slide that presenters used to arrive on stage.