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Chicago Scenic
was recently featured in a story in Pro Lights and Staging News
An
excerpt follows:
As
a career lighting and sound guy Ive worked around scenic elements
on stages too many times to count. So this article has been a great
opportunity to learn about the state of the art in scenic design
and meet some of the players in this relatively small yet vibrant
industry. Having interviewed several interesting people in the scenic
design, construction management, motion control and scenic construction
trades, I found this is an industry of market diversity. Some companies
gravitate to one segment more than another for obvious financial
or geographic considerations, but most shops do everything
retail, tradeshow exhibits, music tours, themed environments, television,
cruise ships, amusement parks, etc. Flexibility is key to survival
in the scenic design business.
In the windy
city of Chicago youll find Bob Doepel. Hes the president
of Chicago Scenic, has a masters degree in fine arts from
Carnegie Mellon and is and another nice scenic guy. Chicago Scenic
does a lot of turnkey work design, build, construction management
and construction. 75% of their work comes from architects, theatrical
designers, acousticians, etc with the rest as "word of mouth
and referrals" says Bob. They employ four full time designers
to interface with their specifier clientele.
Some of Chicago
Scenics customers include the Oprah Winfrey Show, Disney Quest
Chicago, and the "Carmen" tour. Bob says, "In the
television business I see electronic backgrounds killing conventional
sets in the future. But then there are live events like the Miss
America Pageant and the Democratic National Convention where the
scale and spectacle of the event has precluded the use of the technology
to date. However, I saw a show that I did set work on the other
day on television, and there were scenic elements I never saw on
any of the soundstages; I then realized it was electronic. It had
me fooled! We still do television sets but not as many as in the
past."
Chicago Scenic
is a very modern shop that also offers CAD to CNC capability. When
I asked about the staff and what sets them apart, Bob said "we
prefer a team, theatrical approach to what we do we all come
together to deliver the designers vision. We do all sorts
of work theatrical, retail, theme parks, television, but
we strive to bring theatrical touch and technique to everything
we do." When asked where his business was growing, Bob said
" Ive really seen retail taking off for us. Though the
Internet has hurt some general merchandisers, I think people are
starting to view shopping in themed stores as a leisure activity.
As a result more retailers are striving to attract these shoppers
with what we do, which is good for us." Bob said they were
pretty busy too.
I asked him
what the most ridiculous thing they ever had to build was and he
answered, "A giant bug zapper for a tradeshow customer. It
was over 10 in diameter." I asked him if it was functional
(did it really zap?), but I got the impression he didnt think
that would have been such a good idea.
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