Royal Caribbean Gets New Booth for Trade Shows
When Royal Caribbean decided they wanted to bring a more dynamic presence to their trade shows, they called upon Chicago Scenic Studios to create an impressive booth. CSSI Designer Tom Ryan collaborated with Wayne Williams and Cheryl Schumacher of Royal Caribbean during the initial phases of the job to capture and incorporate the elements that were unique to Royal Caribbean ships, such as a rock climbing wall and a scaled version of their signature Viking Crown Lounge.

The attraction also includes colorful illuminated rotating signs which help draw
attention to the exhibit area. Once there, eight work stations are provided to allow
clients to make travel reservations. In the center of the exhibit booth stands a virtual reality experience area which allows visitors to take a virtual tour of the Royal Caribbean ships. Senior Project Manager Ken Zommer states, “Everyone is very excited and it really is one of the hottest booths at the shows”.

Thus far, there have been shows in Chicago, New York, Las Vegas and Boston, with more to continue throughout the year. Mike Zaremba, the Job Lead, continues to aid with installation, dismantling and client services.

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