Leo Burnett "Gets Real" During Annual Breakfast
For nearly twenty years Chicago Scenic has been helping Leo Burnett produce their much anticipated annual employee breakfast, and this year was no exception. The theme for this year, “Get Real”, was inspired by the reality TV program American Idol. CSSI Designer Tom Ryan and Senior Project Manager Gary Heitz collaborated with Producer David Moore to stage this fabulous event.

CSSI provided scenic elements for the event to help recreate the popular reality television series. The set was comprised of a custom oval screen surround, a tiered talent stage, a judges’ stage and two MiPix LED walls. Heitz worked with Creative Technologies to obtain the MiPix, which were combined to make a very large, low-resolution wall that simulated the look of Idol and was used as the main piece of scenery. The creative forces at Leo Burnett created images on the wall which were displayed throughout the event. Lighting Designer Patrick Chan helped bring all of the elements together.

The team at Leo Burnett also incorporated live acts to bring the “Get Real” theme to life, including singing contestants and look alike judges. The surprise reveal of these judges was part of making this a fun and exciting event. Video Director Randy Young and Stage Manager Melinda Degucz coordinated the show and CSSI’s Tim Steimle served as the Job Lead.

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