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JCDecaux,
a Paris, France-based out-of-home media company, recently entered
into a 20 year contract with the City of Chicago to provide new
and improved bus shelters for the city and bring in advertising
revenue. JCDecaux expects high advertising demand in a city like
Chicago, where historic-ally there has been no street furniture
advertising and which until now has had a very little to offer in
terms of advertising space in prime areas.
Each structure is made out of attractive and etch-resistant glass
panes bonded with metal frames and feature maps of the city, lighting,
and benches. The bus shelters will protect commuters from the notorious
Chicago weather, provide a well-lit place to sit down, and reduce
congestion by encouraging people to take public transportation and
leave their cars at home. JCDecaux is also responsible for maintaining
the shelters. Chief procurement officer for the City of Chicago
Department of Procurement Services, David E. Malone, stated, “The
Street Furniture Program will provide residents and visitors of
Chicago with amenities which will increase the comfort and livability
of our neighborhoods and encourage a vital and active street life
– all at no cost to tax payers.”
Bill Haddock, JCDecaux’s director of outsourcing and resource
planning, turned to Chicago Scenic to assemble the more than 2000
shelters over the next two years. Project Manager Ken Zommer and
Production Supervisor Doyle Cline work together on a daily basis
to maintain the construction and scheduling of the shelters through
CSSI, in a dedicated 15,000-square-foot manufacturing cell created
within CSSI’s existing plant. New full-time staff members
have been added for the construction of the structures and they
have already completed 200 shelters. The new shelters can be seen
in the down-town area and have been spotted by the Wrigley and Tribune
buildings.
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