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In the summer of 2000, Chicago Scenic celebrated over 20 years
in the business by unveiling a new company logo. The new logo, designed
by Lisa Klein of Pisa Design in conjunction with CSSI designers,
is based on Leonardo da Vinci’s Vitruvian Man and symbolizes
CSSI’s fusion of Old World craftsmanship with the benefits
of today’s technology.
The
new logo marked the beginning of an effort to create an entirely
new and updated look for the company. Since then, we have further
developed our website, created new marketing materials, and are
currently finding even more new and exciting ways to showcase our
work. Jeff Small of smallecommunications.com developed chicagoscenic.com,
so visitors can now view current and past issues of our newsletter,
press releases, reviews and articles about our work, as well as
a digital version of our stunning new marketing kit.
What used to be a simple folder with sliding inserts is now a slick
and colorful bound brochure with tabs that distinguish our business
areas and project profiles. Our business areas (Corporate Presentations,
Exhibits/Museums, Special Events/Promotions, TV/Film, Theater/Live
Events, and Themed Entertainment/Environments) are presented on
bright blue heavy-coated stock and incorporate the new logo. Behind
each tab is a client list and several project profiles with more
detailed information for each business area. The new kit also contains
of a glossy three-fold self-mailer that provides a condensed version
of Chicago Scenic’s services.
Ligia Popescu coordinated the project, Amy Small of smallecommunications.com
developed the copy, Lisa Klein was the graphic designer, and Printing
Arts Chicago provided printing services.
If you would like to receive a new marketing kit please contact
Ligia Popescu at 312-274-9900 or lpopescu@chicagoscenic.com.
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