Learning Curve Booth Redesigned for Toy Fair 2000
Using the colors and graphics of Learning Curve International's new catalog as a guide, CSSI completely redesigned their booth for Toy Fair 2000. Instead of the booth's past use of bold primary colors, the new booth uses a neutral color palette, allowing the colors of the various lines to shine through. Even the booth's new merchandising system was inspired by the catalog's cubist look. In addition to its other changes, the booth grew to 50' x 80', making it the biggest booth at the show. Its prominent location just inside the show's doors also helps attract attention. Enhancing the booth's design was the new graphics program which incorporated cubic graphics taken directly from catalog.

Project Manager Gary Heitz worked on the new booth with Learning Curve's Anna Dooley. CSSI's Design Manager Tom Ryan headed up the booth's design.

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