Toyota Celebrated!
Event marketer George P. Johnson selected Chicago Scenic to construct many of
the exciting elements for the Toyota national dealers’ meeting held in Chicago this
fall at McCormick Place and Millennium Park.

The park elements included gold picture frames highlighting performance artists
and red spandex seat covers to help create a more intimate seating area in the
amphitheater.

The McCormick Place engagement, designed by ZED Inc., featured top-name
entertainment and lively events that required CSSI’s expertise to assist in
showcasing Toyota’s 2006 celebrated vehicles, including:
• a 48’ by 48’ Steeldeck™ platform to support ZZ Top.
• a 96’ by 48’ Steeldeck™ stage layered in elm laminate with an upper deck and
railing for onlookers at the Rav 4 display.
• a 60’ wide by 16’-tall curved back wall sweeping into the floor deck resembling the actual Yaris’ console and kiosks holding iPods to entertain and
educate attendees at the Yaris stage.
• an 80’ by 80’ mahogany covered deck with 10’-tall internally lit columns, four Reatrix™ walls for projected images and a 24’ diameter internally
illuminated beverage bar for the Camry display.
• two 12’ by 12’ graphic walls, faux stone walls and a deck with engraved logos and oversized rock platforms showcasing three 1.5 ton FJ Cruisers.

<<Back to Corporate Presentations
<<Back to Spring 2006 Newsletter