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McDonald's
Hosts Worldwide Convention
The
Golden Arches shone brightly at the 2004 McDonald’s Worldwide
Convention, held in Florida this March. Working with Jack Morton
Worldwide, Chicago Scenic built the major set pieces for this international
meeting, designed by Eddie Kanasiak.
The large stage, constructed by SGA, was built with ramps to support
the Bentley used in the show. On the stage were huge gold grid panels
covered in gold leaf that traveled to different positions on the
stage. Two giant arches on either side of the stage served as projection
surfaces during the meetings. The entire staging and drapery was
rigged to reveal the tradeshow which was behind it.
CSSI played an instrumental part in the filming of a video piece
that was showed at the convention. The film was created in our shop
using the bus shelters CSSI is currently constructing (see page
3 for details on this project) to make it appear that the movie
took place outside. Actors pretended to paint one of the convention’s
backdrops so that attendees could see how it was done.
Project Manager Gary Heitz worked with producers Kevin Howell and
Pam Morgan of Jack Morton Worldwide, David Graham of Borealis Events
was the technical director, and CSSI’s Andy Lemerand was the
job lead.
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