Dodge's Chicago Auto Show Press Event Was a Spectacular Blow-Out
With the help of CSSI, the 2004 Chicago Auto Show Dodge Press Event was a real blow-out. Working for events and communication company Clear!Blue, CSSI was contracted to build the event’s stage which included inflation mechanisms for an impressive reveal of the new Dodge Ram truck model, confetti cannons, and specialized lighting within the stage itself. As the progression of photos shows, when the press walked in, the stage appeared to hold the typical car-under-a-sheet reveal. But as the show progressed, the sheet inflated into a huge globe which
burst open to reveal the new Dodge Ram.

Chicago Scenic’s Pete Rahill, director of projects, worked with Clear!Blue’s producer Laura Mackiewicz. The stage was designed by Duke Durfee, Dave Campanile was the technical director, the inflatable was provided by CMEANN Productions, Inc., special effects were done by Excitement Technologies Group, Inc., and Lightswitch was the lighting company. CSSI’s Tim Steimle led the job through the shop.

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