Learning Curve Displays at Toy Fair
Thanks to Chicago Scenic Studios, Learning Curve (now a part of Racing Champions Ertl) was again one of the most popular booths for the eighth year in a row at the annual American International Toy Fair this year in New York. Learning Curve’s Director of Exhibits and Events, Allison Woods, worked with CSSI Project Manager Gary Heitz to create a custom look for Learning Curve’s existing booth for the trade show.

The 50-by-80-foot booth was used to display Learning Curves’ different lines of toys including Felt Kids, Madeline, and the Thomas & Friends wooden railway system. CSSI Designer Ryan Hall worked closely with Learning Curve Graphic Designer Terry Kosnick to create a complete look for the booth. Dave Duwell was the job lead.

Each year the walls are reconfigured to give visitors the feeling of a new experience. CSSI originally created the booth wall system to be very versatile in order to keep annual set-up costs down. To customize brand-specific merchandise areas, CSSI provided specialty cabinetry, props, and window treatments.

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