CSSI Makes A Scene at the Chicago Auto Show
Chicago Scenic Studios helped Volkswagen and General Motors create eye-catching displays for their press events at the Chicago Auto Show that took place at McCormick Place this year.

Producer Scott Vacek of MVP Communications hired Chicago Scenic to help create an exciting reveal for Volkswagen’s press event. To conceal the 20th anniversary edition of the GTI, CSSI constructed a box truss structure in which the top, sides, and back were covered in black commando cloth. The front of the structure consisted of a center RP screen with left and right walls covered in printed graphics. Below the screen was a paper graphic panel that allowed the car to burst through for a dramatic entrance during the press event. Project Manager Mark Ewing worked with Designer Andy Warfel on the project and Mike Zaremba served as the job lead.

With the help of CSSI, General Motors added finishing touches to their press event at the Chicago Auto Show. Project Manager Mark Ewing worked with Designer Jaki Johnson to create two GM Chevy bow-tie logos to finish the look of an existing booth for the press event. The five-foot-wide logos were made of high finish wood and completed with a vinyl graphic. The signs were then backed by white neon to create a halo effect, making them pop off the panels to which they were attached. Steve Swanson was the technical director for Jack Morton Company of Detroit, the producer for the press event.

CSSI also provided 30-foot-high silver-grey column covers and drapery to the Term Group and Exhibit Group Giltspur to better integrate GM’s booth into the South Building at McCormick Place.

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