Ford Stages Spectacular Press Announcement
When Ford was ready to roll out their new line late last year, they called on Chicago Scenic to help construct scenery for the event. Project Manager Ken Zommer worked with Producer Bud Price, Designer Jeanine Papendrais, and Technical Director Bob Iverson to put on a spectacular press announcement in Detroit's Cobo Arena. Job Leads Russell Pharr and Dan Yuen were on site to help install and supervise the project over the New Year's holiday.

Chicago Scenic provided a 48-foot-long ramp that curved around to an eight-foot-high deck that held a dramatic 18-foot turntable. New Ford and Ford partner vehicles, such as the new Land Rover, GT40, Tonka Truck (F350) and Mazda RX8 were unveiled at the show.

One by one, the cars drove up the ramp, stopped on the turntable, and slowly spun 360 degrees to highlight the style and design of the car. Ford also unveiled several vehicles from the deck above and then drove them down so the press could get an up-close look. For the Land Rover, logs were added to the ramp to demonstrate the four-wheel independent suspension system as the SUV drove over them.

CSSI also provided front and rear projection screens for image magnification, video and graphics of Ford, Volvo, Mazda, and Land Rover. These were also used by the lighting designer along with 30 to 60-foot-long and three-foot-diameter white vertical tubes to reinforce the visual picture and give color and dimension to the highly stylized set.

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