Guiness Parade Float Publicizes New Club
With the help of CSSI, Guinness was able to advertise its new Internet club, the 1759 Society, during two Chicago St. Patrick's Day parades this year.

Project Manager Ross Hamilton recruited the help of Job Lead Joe Strange and Lead Painter Steve McCall for this project. The float, which can hold up to 20 contest winners, was created to represent the gates of the St. James Brewery where Guinness is made, and features 1759 Society logos.

Designed to be used for many years to come, the float will also be used in a variety of other parades.