CSSI Creates Interactive Exhibit for General Motors
Working with GM's Design for the Environment Team, part of GM Truck Group, CSSI developed an interactive Environmental Lab, a computer-actuated display that makes GM's environmental initiatives come alive.

The display is centered around a GMC Yukon which CSSI dissected to create some of the exhibit's various elements. The truck is hooked up to fuel canisters, hoses, steel drums and even an ethanol-processing unit to demonstrate GM's environmental initatives in a fun and interactive way.

CSSI integrated the display elements with a video featuring Bill Nye the Science Guy. Nye is the exhibit's tour guide via a video played on four plasma screens placed around the vehicle, while he explains the hows and whys of the environmental technologies, the display glows, bubbles and clangs to further drive home the initiatives.

There are seven GM environmental initiatives discussed in the video and activated simultaneously on the truck. CSSI worked with GM and Haverson Design to come up with the best way to communicate each of the initiatives using the truck exhibit. The greatest challenge was getting it done in less than two months. In that time, Project Manager Ross Hamilton and Job Lead Chris Wilson had to understand the workings of the Yukon inside and out, create the various elements of the exhibit and then get them all to work in sync with the video, which was created by MVP Communications. Our designer Angie Weber worked closely with GM in the creation and production of this job.

CSSI worked with GM Truck Group's Jerry King and Jackie Quinn to complete the job in time for a live press event with Bill Nye at the North American International Auto Show in Detroit. The exhibit will then travel to other events throughout the world in the next two years.

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