Fun Lego® Exhibit Begins National Tour
Chicago Scenic once again collaborated with Marketing Werks to produce a traveling promotional exhibit for Lego®. Project Manager Rick Boultinghouse worked closely with Senior Account Coordinator Lyndsay McNamara and Account Manager Eric Baker on the project, and CSSI’s Tim Steimle served as the job lead.

The mobile exhibit was designed with four play areas allowing for varying levels of involvement from participants. The first area was a construction zone that consisted of a skyline backdrop and a town made of legos, complete with a river, roads, and a baseball field. The participants sat around a custom-made hexagonal table created by Chicago Scenic and constructed Lego structures to add to the Lego-town. An emcee led the children through this play exercise and encouraged them to create elements of the story.

CSSI also created a raised platform with a podium to showcase the kids’ Lego creations. A Lego-judge assigned to this area critiqued the children’s projects. Behind the showcase area was a three-walled backdrop where digital photos taken of the Lego creations were attached to the wall with Velcro.

The third area Chicago Scenic created was a center showcase that displayed large-scale Lego structures created by designers from Lego. Around the base of these structures were child-sized seats and tubs filled with legos allowing children to create structures on their own in a quieter environment. The fourth area was a family challenge zone, a timed activity where an emcee facilitated families and groups working together to build structures.

The touring exhibit visited 20 cities for a weekend at a time and Chicago’s Lincoln Park Zoo hosted the exhibit over Labor Day weekend.

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