Trailblazer Bursts onto the Scene
As part of GM’s Design for the Environment campaign, Chicago Scenic was hired to design and build a traveling stand-alone exhibit to promote Chevrolet’s new Trailblazer and GM’s commitment to the environment. Project Manager Ross Hamilton worked with GM’s team to complete the job on time and on budget.

CSSI’s Robert Kovach designed the eye-catching display to look like a new 2002 Chevrolet Trailblazer bursting through a mountain of rock. The life-size structure was made of out of expanded poly-stirein, hard-coated texture, plywood, and fiberglass. Mike Zaremba served as the job lead on the project and was responsible for the hand carving of the SUV. Paint Department Head Kevin Taylor carved the simulated rock and painted the display.

The display text, which highlighted GM’s improvements and environmental features of the latest Trailblazer, were created using “ghost-cut” letters (a process that involves cutting away the letters from the base material). Four internal light boxes were used to illuminate the text.

The structure is currently on display at GMs corporate offices and is anticipated to travel to assembly plants and participate in the ’03 auto shows and events throughout the United States.

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