Toshiba Transforms at Tradeshows
When Live Marketing Account Executive, Jean Howard, needed a stage and set built for her client, Toshiba, she called Chicago Scenic to help. CSSI Project Manager Mark Ewing worked with Howard as well as Live Marketing’s Lori Klinka and Diane Ament on the project to create the dazzling set for the new product rollout that would be displayed at tradeshows.

CSSI Designer Tom Ryan developed the designs based on a concept presented by Live Marketing. His goal was to design a functional and eye-catching environment that would best highlight and display Toshiba’s range of new wireless products. Tim Steimle was the job lead on the project and CSSI Painters Kevin Taylor and Amy Holsman were responsible for most of the set painting.

The design required CSSI to build a set that could easily transform into three different locations; an airport, office, and kitchen. Toshiba specifically chose those locations because they would best express the dynamic portability, convenience, and functionality of their new products.

The set locations were realized with highly stylized theatrical painting techniques. To complete the show, live actors performed skits created by Live Marketing, in which they seamlessly transformed the set from one location to another by flipping panels, moving roll drops, and changing props.

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