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Honda
Revs Up at Navy Pier
Producer
Dave Judy of Martin Brinkerhoff Associates contacted Chicago Scenic
to build the rustic set for the Honda dealership meeting that was
held at Navy Pier. CSSI Job Lead Mark Goeke and Carpenter Mike Zaremba
worked with Project Manager Ross Hamilton to quickly and efficiently
build the set in the short time period allotted. Duke Durfee, of
the California DMD Group, was the set designer.
The dealership meeting doubled as a new product rollout event and
required Chicago Scenic to build a 2200-square-foot raised deck
with ramps, three hydraulic lifts and a 12-foot-diameter turntable
that were used for reveals of Honda’s new line of sport bikes,
cruising bikes, scooters, personal watercrafts, motorcross, and
all-terrain vehicles. The bikes were driven up the ramps and onto
the stage, then elevated up to five feet by lifts built in the stage
and upper deck.
Other scenic elements CSSI provided included podiums, carved rock
walls, and a 16-foot-wide rain trough to collect liquid form the
watermist curtain that was used to project laser images on during
the show. Technical Director Harry Goldenberg worked closely with
Navy Pier personnel to coordinate the show’s requirements
and manage the technical staff.
Toshiba
Transforms at Tradeshows
When
Live Marketing Account Executive, Jean Howard, needed a stage and
set built for her client, Toshiba, she called Chicago Scenic to
help. CSSI Project Manager Mark Ewing worked with Howard as well
as Live Marketing’s Lori Klinka and Diane Ament on the project
to create the dazzling set for the new product rollout that would
be displayed at tradeshows.
CSSI Designer Tom Ryan developed the designs based on a concept
presented by Live Marketing. His goal was to design a functional
and eye-catching environment that would best highlight and display
Toshiba’s range of new wireless products. Tim Steimle was
the job lead on the project and CSSI Painters Kevin Taylor and Amy
Holsman were responsible for most of the set painting.
The design required CSSI to build a set that could easily transform
into three different locations; an airport, office, and kitchen.
Toshiba specifically chose those locations because they would best
express the dynamic portability, convenience, and functionality
of their new products.
The set locations were realized with highly stylized theatrical
painting techniques. To complete the show, live actors performed
skits created by Live Marketing, in which they seamlessly transformed
the set from one location to another by flipping panels, moving
roll drops, and changing props.
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