ConAgra Displays a Delicious New Booth
Patty Packard of ConAgra, working with Emily Johnson and Susan Kiminsky of Dome Communications, hired Chicago Scenic after talking with several design firms, because she felt that Chicago Scenic’s ideas were exactly what was envisioned for their dream tradeshow booth. Thousands of people were expected at the American Dietary Association’s Food and Nutrition Conference and Exhibit and ConAgra wanted to present a warm and upscale booth with an urban food-market feel that would effectively inform visitors about the variety of brands available from ConAgra.

CSSI Designer Tom Ryan created the attractive and functional booth to meet all of their requirements. The design revolved around a sizeable tasting station where visitors were encouraged to stop by for samples of peanut butter, popcorn, and other products available from ConAgra. The tasting station was provided with MR-16 display lighting and topped with a giant header sporting ConAgra logos. Four corner kiosk units were used to display products and information about the company. The kiosks were topped with red umbrellas and incorporated the display lighting system. CSSI’s Ryan Hall was responsible for the design and layout of the graphics.

Project Manager Gary Heitz coordinated the project and made sure it was completed within the time and budget restraints. To keep costs down, CSSI customized commercially available store fixtures with hardwood side panels and drawers to create the right look for the display kiosks. Job Lead Mike Zaremba assembled and built the display while CSSI Painter Amy Holsman finished the cherry and oak hardwoods. Wall carpet softened the look and enhanced the warm and inviting feel.

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