Royal Caribbean Gets New Booth for Trade Shows
When Royal Caribbean decided they wanted to bring a more dynamic presence to their trade shows, they called upon Chicago Scenic Studios to create an impressive booth. CSSI Designer Tom Ryan collaborated with Wayne Williams and Cheryl Schumacher of Royal Caribbean during the initial phases of the job to capture and incorporate the elements that were unique to Royal Caribbean ships, such as a rock climbing wall and a scaled version of their signature Viking Crown Lounge.

The attraction also includes colorful illuminated rotating signs which help draw
attention to the exhibit area. Once there, eight work stations are provided to allow
clients to make travel reservations. In the center of the exhibit booth stands a virtual reality experience area which allows visitors to take a virtual tour of the Royal Caribbean ships. Senior Project Manager Ken Zommer states, “Everyone is very excited and it really is one of the hottest booths at the shows”.

Thus far, there have been shows in Chicago, New York, Las Vegas and Boston, with more to continue throughout the year. Mike Zaremba, the Job Lead, continues to aid with installation, dismantling and client services.

Recognized Architects Offer Ten Visions
Chicago Scenic was excited to participate in the construction of a new exhibit for the Art Institute of Chicago titled “Chicago Architecture: Ten Visions”. For Chicago Scenic this project brought the relationship which began in 1994 with the Institute full circle. The first exhibit, by Stanley Tigerman, called “Retrospective of Chicago Architecture”, reflected on the city’s architecture from the early 20’s until the 90’s, while the current exhibit takes a look into the city’s architectural future.

This exhibit, which runs through April 3rd, showcases diverse views of the future of Chicago’s architecture. Ten architects were given 444 square feet, divided into identical sections, and asked to “visually comment” on a unique theme directly related to the city’s architectural future. Master architect Stanley Tigerman served to design the overall plan of this exhibit.

CSSI Senior Project Manager Gary Heitz worked with Tigerman, as well as Martha Thorne and Bill Caddick of the Art Institute, in order to create ten equal spaces for each architect’s spatial vision. Chicago Scenic fabricated uniform partition walls, columns and diagonal roof trusses that created both the room boundaries for each architect and also the parameters of the entire exhibit. CSSI’s Wayne Adams served as Job Lead.

In addition to creating spaces for each vision, CSSI built a 29’ by 8’ tapering “knife blade” that spanned diagonally overhead in Ron Krueck’s exhibit, which was the focal statement and only element in his space.

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