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Royal
Caribbean Gets New Booth for Trade Shows
When
Royal Caribbean decided they wanted to bring a more dynamic presence
to their trade shows, they called upon Chicago Scenic Studios to
create an impressive booth. CSSI Designer Tom Ryan collaborated
with Wayne Williams and Cheryl Schumacher of Royal Caribbean during
the initial phases of the job to capture and incorporate the elements
that were unique to Royal Caribbean ships, such as a rock climbing
wall and a scaled version of their signature Viking Crown Lounge.
The
attraction also includes colorful illuminated rotating signs which
help draw
attention to the exhibit area. Once there, eight work stations are
provided to allow
clients to make travel reservations. In the center of the exhibit
booth stands a virtual reality experience area which allows visitors
to take a virtual tour of the Royal Caribbean ships. Senior Project
Manager Ken Zommer states, “Everyone is very excited and it
really is one of the hottest booths at the shows”.
Thus far, there have been shows in Chicago, New York, Las Vegas
and Boston, with more to continue throughout the year. Mike Zaremba,
the Job Lead, continues to aid with installation, dismantling and
client services.
Recognized
Architects Offer Ten Visions
Chicago
Scenic was excited to participate in the construction of a new exhibit
for the Art Institute of Chicago titled “Chicago Architecture:
Ten Visions”. For Chicago Scenic this project brought the
relationship which began in 1994 with the Institute full circle.
The first exhibit, by Stanley Tigerman, called “Retrospective
of Chicago Architecture”, reflected on the city’s architecture
from the early 20’s until the 90’s, while the current
exhibit takes a look into the city’s architectural future.
This exhibit, which runs through April 3rd, showcases diverse views
of the future of Chicago’s architecture. Ten architects were
given 444 square feet, divided into identical sections, and asked
to “visually comment” on a unique theme directly related
to the city’s architectural future. Master architect Stanley
Tigerman served to design the overall plan of this exhibit.
CSSI Senior Project Manager Gary Heitz worked with Tigerman, as
well as Martha Thorne and Bill Caddick of the Art Institute, in
order to create ten equal spaces for each architect’s spatial
vision. Chicago Scenic fabricated uniform partition walls, columns
and diagonal roof trusses that created both the room boundaries
for each architect and also the parameters of the entire exhibit.
CSSI’s Wayne Adams served as Job Lead.
In addition to creating spaces for each vision, CSSI built a 29’
by 8’ tapering “knife blade” that spanned diagonally
overhead in Ron Krueck’s exhibit, which was the focal statement
and only element in his space.
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