Sears Inspires Consumers to "Wish Big"
Chicago Scenic partnered with producer Young and Rubicam to create a one-of-a-kind holiday promotion for Sears’ “Wish Big” campaign, November 8, 2005 in New York City’s Times Square. The concept: to engage customers by encouraging them to “Wish Big” during the holiday season.

Within a thirty-two hour time frame, CSSI set-up, organized and dismantled this live, one-day only event. This included managing logistics, labor, city permitting and the unique challenges of placing the installation in bustling Times Square. CSSI created a 20-footdiameter inflatable snow globe, complete with snow effects, which housed contemporary Sears’s appliances and state-of-the-art electronics along with a “family” of actors to create the look and feel of home during the holidays.

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